Fractional CMO (Chief marketing officer)
Fractional Chief Marketing Officer for Golf Clubs
Strategic Marketing Leadership—Without the Full-Time Commitment
Golf clubs today face a unique challenge—how to attract new members, engage existing ones, and grow revenue while maintaining the club’s prestige and exclusivity. But hiring a full-time marketing executive can be costly, and relying on short-term contractors often leads to inconsistent branding and scattered efforts.
That’s where Pecoma Golf comes in. Our Fractional Chief Marketing Officer (CMO) service provides expert marketing leadership tailored to the golf industry, ensuring your club stands out while optimizing your marketing investment.
Why a Fractional CMO?
Instead of hiring a full-time executive, our fractional approach allows your club to access high-level marketing expertise for a fraction of the cost. Our CMO becomes an integrated part of your leadership team, working 20-30 hours per month to develop and execute a customized marketing strategy that aligns with your club’s long-term vision.
The Benefits of a Fractional CMO
✔ Senior-Level Expertise Without Full-Time Overhead – Get executive-level marketing strategy without the commitment of a full-time salary.
✔ A Sustainable Growth Strategy – Build a long-term plan to enhance member acquisition, engagement, and revenue.
✔ Seamless Integration – Our CMO works closely with your leadership team to ensure marketing efforts align with club goals.
✔ Industry Relationships That Save You Time & Money – We leverage our deep connections within the golf industry—including marketing vendors, media partners, and service providers—to secure preferred pricing, exclusive opportunities, and faster execution on key initiatives.
✔ Data-Driven Execution – Every campaign is monitored, measured, and optimized for maximum effectiveness.
How We Elevate Your Club’s Marketing
Our Fractional CMO service delivers a strategic, hands-on approach to marketing—bridging the gap between big-picture planning and tactical execution.
What We Do:
✅ Define & Strengthen Your Club’s Brand – Craft a clear, compelling identity that resonates with your target audience.
✅ Develop a Multi-Year Marketing Plan – Build a roadmap for sustainable growth, ensuring long-term success.
✅ Drive Membership Growth & Retention – Implement smart, targeted strategies to attract and retain members.
✅ Enhance Digital & Traditional Media Presence – Maximize exposure through digital campaigns, social media, email marketing, and more.
✅ Increase Revenue Across Departments – Support membership sales, pro shop growth, events, and food & beverage operations with effective marketing initiatives.
✅ Leverage Key Industry Relationships – Tap into our network of golf industry partners to negotiate better deals on advertising, PR, photography, branding, and sponsorships—saving your club money while maximizing impact.
✅ Measure, Adjust & Optimize – Continuously track performance, refine strategies, and ensure every marketing effort delivers results.