Why Choose Pecoma Golf for Market Research?
✔ Industry-Specific Expertise – We specialize in golf and club management, ensuring our insights are directly relevant to your challenges and opportunities.
✔ Custom Research, Not Cookie-Cutter Reports – Every club is different. We build research programs tailored to your club’s specific goals, demographics, and culture.
✔ More Than Just Data—Real, Actionable Strategy – We don’t just hand you a report and walk away. We provide clear recommendations to help you act on insights immediately.
✔ Benchmarking & Best Practices – Compare your club’s performance to industry standards, competitors, and elite clubs to see where you stand.
✔ A Trusted, Independent Perspective – Members are more candid when speaking to a neutral third party. Our process ensures honest feedback that leads to real improvement.
We don’t believe in “one-and-done” reports. Our process is built for action—helping clubs not only understand their members but implement meaningful changes that drive satisfaction, retention, and revenue growth.
Comprehensive Long-Form Surveys – Get a detailed understanding of member satisfaction, priorities, and concerns to guide long-term strategy.
Quick Pulse Surveys – Rapid feedback on key issues, events, or initiatives to inform real-time decisions.
Retention & Exit Surveys – Understand why members stay—or leave—to refine your membership experience.
Member Focus Groups – Engage your members in guided discussions to uncover insights that surveys might miss.
Prospective Member Research – Learn what attracts new members and what might be preventing them from joining.
Stakeholder Workshops – Bring together club leadership, staff, and key stakeholders to align on goals and opportunities.
Data Interpretation & Executive Reports – Clear, concise reporting with strategic recommendations, not just numbers on a page.
Competitive Benchmarking – See how your club stacks up against peer organizations and identify opportunities for growth.
Marketing & Membership Strategy Alignment – Ensure your marketing, events, and membership efforts are driven by what your members actually want.
Let’s have a conversation about how Pecoma Golf’s market research expertise can help your club gain clarity, make smarter decisions, and strengthen member loyalty.
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